Using SMS can be effective, but it does not replace other digital marketing strategies. Add it to your marketing plan only after studying the return to your company and interest for your customers but remember that in the competitive marketplace where we live, it is increasingly necessary that companies innovate to optimize their Processes. In this sense, investing in technologies that facilitate communication with customers is essential to streamline operations. It is to think of this that many organizations have used SMS. As virtually everyone has a mobile phone that they consult frequently, it becomes much easier to interact with customers. Make sure now that your business has some or all of these reasons in mind:
Gain Agility
Prevent customers from having to answer the phone at inconvenient or unnecessary times
Modernize
Sell products / services
Give information (news)
Trigger content according to subscriber need
Bring specific content to customers
